Building the Sales Machine with Pete Kazanjy, Author of Founding Sales | IO Podcast

In this episode, Pete Kazanjy—author of Founding Sales and a veteran sales leader—joins hosts Tyler Hogge and Sterling Snow to share a crash course in founder-led sales, explaining why early-stage founders must take charge of selling before hiring sales reps. He breaks down the key mindset shifts for technical founders, how sales is like “weaponized product management,” and when it’s time to delegate lead generation.

If you're a startup founder looking to master sales we highly recommend this episode. Pete's book which can be found online at foundingsales.com